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Lisboa Criola
Batuku Roots
Mafalda&Francisco&Desisto
https://www.instagram.com/lisboa.criola/
Para esta identidade, desconstruímos a imagem da cidade de Lisboa e recriámos a sua bandeira, usando cores e elementos de todas as outras bandeiras das culturas presentes na nossa cidade. Foi criada uma grelha geométrica assente nos triângulos base da bandeira de Lisboa. As cores da marca resultam sempre da mistura das cores base, de forma contínua e infinita. A fonte, por sua vez, foi inspirada na conjugação de diferentes referências culturais e dialetos. Tudo isto resultou numa marca dinâmica e mutante, como a cultura da própria cidade o é. Foi isso que trouxemos para a direção de arte na comunicação digital - uma grelha comum que permitia desenhar layouts infinitos, filtros fotográficos com as cores da marca, fonte e sobreposição de texturas. Uma mistura visual harmoniosa.
Desafiaram-nos a dar corpo a um conceito: Lisboa Criola - uma cidade onde a mistura intercultural acontece em harmonia, criando uma cultura própria de confluência e promovendo um espírito inclusivo, diverso e positivo.
Mafalda Quintela, Francisco Chatimsky, Mónica Rey
Mafalda Quintela, Francisco Chatimsky, Margarida Borges, José Mendes, Ricardo Martins
Francisco Chatimsky, Margarida Borges, José Mendes, Ricardo Martins
Margarida Borges, Ricardo Martins, José Mendes
Mafalda Quintela
Ricardo Martins, Vera Marmelo
Dino d'Santiago
07/09/2021
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